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It seems obvious, but for many a marketer, leaving unread emails languishing dormant in your inbox is a common downfall.

SEO consultant Zack Neary-Hayes says: "Make sure you're using filtering and sorting options within your email efficiently. Using labels to keep all related emails nicely organised is a huge time saver, as is getting into the habit of snoozing or completely dismissing and archiving unimportant messages."

Pete agrees with using a search/filtering system, but actually advises against using folders: "I'm not a fan of folders. I used to use complex hierarchies of folders, but always found it unsatisfactory when trying to retrieve emails and a hassle when attempting to file things in the first place.

" Most email clients have a pretty good search function, so I tend to simply archive notes I wish to store and use search to retrieve them if I ever need to refer to them again. If you're going to use folders I would suggest you use as few as possible."
Although important, internal emails can clog up your mailbox with social invites and single line questions. Using internal chat software such as Slack and Teamwork Chat can separate internal and external communications.
You're not alone if you're blind to the junk mail that pours through your inbox. Junk mail is cast off as an annoyance and regularly ignored, but the easiest solution is simply to unsubscribe. If you want to go one step further, take care what you sign up for in the first place.

" I try to minimise the amount of superfluous incoming emails," explains Pete. "I unsubscribe from any newsletters that I don't regularly look at and then use the Unroll.Me service to consolidate any newsletters that remain into a single email every day. I also use mail rules to automatically file or forward specific emails-- for example, sending my RingGo parking receipts direct to my expenses system."
Believe it or not, it's perfectly acceptable to delete emails. If you're a 'just in case person', and the thought of deleting an email fills you with dread, the alternative option is to archive.

Pete admits that cloud systems and infinite storage doesn't make deleting a necessity, he says good organisational practice dictates he deletes emails he knows he'll never want to see again. "But I do archive a lot," he adds. "Just in case I ever need to refer to them in the future. The key thing is to get them out of the inbox and put them somewhere else.

" On a daily basis, I look at each email in my inbox and decide whether I can simply look at this delete, archive or whether there is an action associated with it." Pete says if an action is required, he usually saves the task to a digital task manager. "Once an action is saved in my task manager-- alongside any captured tasks from other activities and meetings-- I no longer have any need for it in my inbox so can delete or archive it."
What's the hottest topic in B2B marketing? That's the question that I'm constantly asked, by marketing vendors, directors and agencies alike. To date, my response has been to reel off a list of anecdotal topics, inevitably influenced by who I spoke to last and their agenda-- useful and relevant, but hardly scientific.

So, we 'd like to change all that-- we're launching the first B2B check that Marketing Hype Cycle, which will track the hottest topics in B2B, showing which ones are increasing in interest, and which are declining. Not only that, the report will also allow us to compare perceptions from different audiences-- CMOs, versus marketing managers, versus agencies. This should provide a fascinating insight into how different groups understand each others' expectations and perceptions ... or not!
We've kept the survey sweet and really short to make it as simple and painless as possible-- it's really get redirected here just asking to show your level of interest on 15 key topics which we've identified. Among other things, our list includes artificial intelligence (AI), influencer marketing, GDPR and programmatic advertising.

We 'd really appreciate your help on a project that we think will deliver some really powerful insights to B2B marketers everywhere. And if you leave your details, we'll send you a copy of the results and analysis when they're ready.
Back in the early 1990s, Michael Dell-- founder of Dell Computers-- said: "Ideas are a commodity. Execution of them is not." Rather than getting all excited about the latest B2B shiny object, selecting the right things to execute and making progress towards their completion is probably the greatest skill any marketer can develop. more info Those are the people everyone wants in their team, or to lead them.
At the core of my definition are your goals. Productivity is not the objective (that would be just 'efficient busyness')-- it's about achieving your goals. These may be short or long term-- getting better quality rest may be as much a goal as developing leadership skills or launching a new website-- but only when we have clarity on what's important can we decide upon the right actions to move towards their achievement.

In my experience, this is where most people fall down-- without establishing a small number of goals, you'll inevitably fall into the trap of just focusing on the most urgent crises. It's about building greater intentionality back into your day and taking back control. And with this clarity, we can now set about achieving our objectives in look at more info the most stress-free manner possible. Here are a few tips for that.
Don't try to keep ideas in your head-- it only creates stress, and the brain is much better applied to more creative tasks. So write ideas and potential actions down as they arise. If you can build a habit of capturing everything that might need attention, then the process of deciding what to do becomes one of selection rather than starting with a blank sheet of paper.


" I try to minimise the amount of superfluous incoming emails," explains Pete. "I unsubscribe from any newsletters that I don't regularly look at and then use the Unroll.Me service to consolidate any newsletters that remain into a single email every day. I also use mail rules to automatically file or forward specific emails-- for example, sending my RingGo parking receipts direct to my expenses system."
Pete admits that cloud systems and infinite storage doesn't make deleting a necessity, he says good organisational practice dictates he deletes emails he knows he'll never want to see again. "Once an action is saved in my task manager-- alongside any captured tasks from other activities and meetings-- I no longer have any need for it in my inbox so can delete or archive it."

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